If you as a business owner intend on expanding your customer base, Marketing is something you must do to continue bringing in new business. High fuel prices, which are leading to increased retail prices on everything from peanut butter to tires, are just one of the economic factors cutting into the consumers budget and taking a bite out of expendable income. With the increasing crunch on family budgets you must constantly market yourself to your exisiting customer base and to potential new customers as well.
As with everything else these days, the price of advertising continues to rise as well and this sometimes a financial hurdle for small business owners. You really must advertise at least 13 weeks in order to see a return on your money.
I ran across this information compiled by Leigh A. Zaykoski which makes a lot of sense for business owners who don't have a large marketing budget. Just click on the title of this post and you'll be directed to some helpful tips that are well worth your investment of time and money.
Tuesday, April 1, 2008
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